Nick Handley spearheaded the effort to address the challenge of engaging trade show audiences with short attention spans at an industrial cybersecurity conference. Nick collaborated with Stornaway to create an interactive demo that stole the spotlight. Together, they crafted a gamified experience where participants could actively engage as ‘attackers’ or ‘defenders,’ showcasing cybersecurity risks and solutions in real-time.

The success of their work was clear as the audience eagerly participated, leading to an overflow of follow-up questions and information requests. With plans to utilize the demo as an evergreen marketing tool and expand their adaptive media projects, Nick and Stornaway showcased their ability to tackle challenges and deliver innovative solutions in the cybersecurity industry.

Read the full story and listen to Nick explain why he used adaptive media.